Instead of fragmented processes and disconnected metrics, RPT creates a unified revenue engine powered by shared signals, coordinated engagement, and a lifecycle perspective focused on customer value.
In this session, Christina Schmitt, Principal Analyst C-Level Advisor at Forrester, introduces Revenue Process Transformation (RPT) — Forrester’s modern framework for aligning marketing, sales, and customer success around the way buyers actually buy. You’ll learn how leading organizations break down silos, move beyond MQL-driven thinking, and build a truly customer-aligned revenue process that drives faster time-to-value and sustainable growth. Expect strategic insights, practical examples, and an interactive discussion — followed by networking and exchange with peers.
Event will take place in English.
Cancellation
If you have registered but are unfortunately unable to attend, please cancel your registration. Cancellations are accepted free of charge up to 24 hours before the event via email at info@swissmarketingzuerich.ch . A fee of CHF 59.00 will be charged for no-shows.
Switzerland
Germany
Austria
